We are not the architect
We are the reason the drawing survives contact with the building.
Meisterwerk Fitout LLC began as the executive arm of Aedes Design & Management, established in 2012 to meet the organisational and quality standards the luxury retail network demands. It grew out of a long-standing collaboration with Vysagh Ashokan into a partnership built on a shared enthusiasm for luxury retail fit-outs, and today runs across three countries with fully structured in-house teams in each.
A maison arrives with a store manual, a drawing set and a tolerance. What it does not arrive with is a slab that is level, a bulkhead at the right height, or a mall willing to close for the work. Closing that gap — between the drawing and the building as found — is the whole of what we do.
Joinery, vitrines, lacquer and solid surface are produced in our own 60,000 square foot facility in Dubai Investment Park, staffed by more than 150 people. From civil works and MEP through to upholstery and complex finishes, projects are executed entirely in-house; only specialised electroplating and metal finishing goes out, to a trusted sister company. That vertical integration is the reason we can hold a finish standard across a programme rather than hope for one.
Almost everything we build is under a confidentiality covenant that extends to the store’s existence, not only its photographs. Where a maison has granted permission we name them. Where they have not, the work appears here in anonymised form, with the scope and the programme intact.
How we work
01
Aesthetics through ethics
A perfect result can only come from consistent ethical behaviour toward the task. Everyone in the process identifies with the outcome of their own actions and takes full responsibility for it — which inside a hierarchical industry is harder than it sounds, and is the challenge that motivates us.
02
The drawing is the contract
We do not redesign in the field. Where a detail cannot be built as drawn, it comes back to the maison’s architect as a proposal with a sample, not as a change already made.
03
Made in-house
Joinery, vitrines, lacquer and solid surface are produced in our own facility. Subcontracting the millwork is subcontracting the finish standard, and the finish standard is the job.
04
The mall does not close
Programmes are built around the store’s trading hours rather than ours. Most of our work happens between 22:00 and 08:00, in a live mall, without a hoarding line that embarrasses the brand next door.
Leadership
Gereon Hach
Managing Partner
Vysagh Ashokan
Managing Partner
Luca Ferrari
Head of Projects
Nebojsa Kristic
Head of Design
Under maintenance contract
Exclusive annual maintenance contracts, held continuously rather than won project by project.
- Van Cleef & Arpels
- Bvlgari
- Dior
- Tiffany & Co.
- Montblanc
- A. Lange & Söhne
- Jaeger-LeCoultre
Meisterwerk is the German word for masterpiece. We are not the architect. We are the reason the drawing survives contact with the building.
Joinery facility — Dubai Investment Park 1
Panel processing, edgebanding, spray and assembly under one roof
Everything that matters is made in-house. Nothing that matters is subcontracted.
60,000sq ft
Own production facility, Dubai Investment Park
200+
Professionals and project managers
3
Countries — the Emirates, Saudi Arabia, India
Project names and imagery are published only where the maison has granted permission. Confidential work appears in anonymised form.